Allia Health Group: From Zero to $128K Pipeline in 90 Days
A case study in systematic partnership acquisition for med spas and integrative health clinics.
Created by:
Noah Levy
Co-Founder | Iona Growth Partners
The Partnership Problem
The Bottleneck
  • No systematic approach to partnership outreach
  • Relying on referrals and manual cold calling
  • Missing thousands of qualified prospects
  • Competitors gaining market share
"We knew our partnership model worked incredibly well, but we were only reaching a fraction of our addressable market."
Old Process vs New Process
BEFORE: Manual Outbound- Dependent
  • 10-20 cold calls per day
  • Hours spent on manual outreach
  • Limited by hours in the day, capacity of reps
  • Only 5% market coverage
AFTER: Systematic Acquisition
  • 2,000 qualified prospects in 90 days
  • Automated outreach + focused closing time
  • Comprehensive market coverage
  • 15%+ of total addressable market
The 4-Stage Solution
Market Intelligence & Targeting
Identified 2,000+ med spas and integrative health clinics, segmented by size, services, and growth indicators.
Data Enrichment & Validation
Built comprehensive database of 2,000 highest-priority prospects with practice specialties
Partnership-Focused Messaging
Crafted value propositions around revenue enhancement and patient outcomes with targeted sequences.
Opportunity Management
Automated nurture sequences, lead scoring, and seamless handoff process for partnership discussions.
The Results: 90 Days Later
2,000
Prospects Contacted
16
New Partnerships
$128K
Annual Pipeline
44.1x
ROI
Strategic Advantages
  • Market Penetration: 5% to 15% in one quarter
  • Predictable Growth: Repeatable system
  • Competitive Moat: First-mover advantage
  • Data Intelligence: Deep insights into what resonates
"We went from hoping for partnerships to systematically acquiring them."